Reserve each screen for one key message—a general project introduction, unique value propositions, extra perks and amenities and the final call to action . Since most real estate websites have to fit lots of information, go for shorter marketing copy. Keep your calls to action , such as page headings, subheads and button texts short and snappy. Leave plenty of “breathing space” between different text elements to direct the viewers’ attention toward your slogans. Help users discover the content they want with microcopy and convenient navigation links. Larger real estate websites can provide a drop-down menu from the header navigation bar to present customers with an à la carte list of options.
You should repeat until you’re satisfied with what your users have to say about your real estate app prototype. Once that happens, you have a solid foundation on which to build an actual real estate product. You first should start with a problem you’re looking to solve, then research it as much as you can.
Real Estate Web Design Best Practices
Whether it’s negotiating on your behalf or providing expert guidance, you can rest assured that your best interests will always be my top priority. I believe that open and honest communication is the foundation of a successful client-agent relationship, and I am committed to keeping you informed at every step. She was very helpful during the transaction and really appreciated how she discussed and truly explained everything to us. Whenever we had any questions or concerns she was available and never made us feel like we disturbing her.
- My real estate path began in the University of Washington Law School and then lead to my real estate, business, and contract law practice.
- This document will confirm your position as a thorough professional with attention to detail in an industry which is not.
- When text and graphics are combined in one design element, such as a banner image, users can get confused about where to click to get to the right destination.
- On the east coast, building structures to withstand Category 5 hurricanes and floods are in high demand.
Your website visitors often form their first impression of your brand upon seeing your website’s visual design. It sets the tone for their entire browsing experience and can influence their perception of your professionalism. A visually appealing website with a cohesive design aesthetic conveys a sense of quality and reliability, instilling confidence in potential clients from the moment they land on your homepage. Organize property listings effectively with hierarchical grids. This visually appealing and structured layout enhances the overall browsing experience, making it easier for users to navigate and explore available properties.